Scalable revenue
architecture for
high-stakes businesses.
I fix broken sales funnels, build Email Marketing Platform workflows that actually run, and connect marketing directly to pipeline. For B2B businesses where qualified leads, conversion rate, and CAC matter.
Senior-only · No juniors · No obligation · Direct with Yulia
Sound familiar?
Three failure modes that quietly drain B2B marketing budgets. All fixable.
"We spend on marketing but can't show what it generates."
No attribution model. No closed-loop reporting. Marketing produces clicks and open rates, but nobody can say how many became pipeline or revenue. The fix isn't a new campaign. It's a revenue architecture that tracks from first touch to closed deal.
"Our leads go cold between marketing and sales."
There's no nurture system connecting intent to conversation. Marketing qualifies interest. Sales expects readiness. Nobody owns the gap. A properly built lifecycle system — scoring, segmentation, automated nurture, sales alerts — keeps leads warm until they're ready to buy.
"Our Email Marketing Platform is a mess and nobody trusts the data."
A CRM set up once and never maintained becomes a liability. Duplicate contacts, broken automations, lead scores nobody calibrated. Rebuilding the architecture with clean segmentation and dashboards that actually answer leadership's questions is one of the highest-ROI investments a growing business can make.
Built in real businesses.
Not advisory work.
The systems I build come from doing, not consulting from a distance. Here's the track record behind the methodology.
Four ways to build revenue
infrastructure that works.
Revenue Operations & Email Marketing Architecture
I design and build the RevOps infrastructure that connects marketing to revenue: CRM architecture, lead scoring models, lifecycle automation, pipeline reporting, and sales-marketing alignment. If your Email Marketing Platform is underperforming I audit it and rebuild what's broken. Starting fresh? I build it right the first time, with proper segmentation, attribution, and dashboards that answer the questions leadership actually asks.
Start the conversation →Lead Generation & Conversion Funnels
I build demand generation systems, not campaigns. Social media funnels, email nurture sequences, lead magnets, landing page conversion, and channel strategy — all built around one outcome: qualified leads with clear attribution to source. At Peninsula Australia I built a funnel that generated 20,000 qualified leads. The methodology works across industries.
Talk about your funnel →Fractional CMO & Revenue Strategy
Senior marketing strategy embedded in your business part-time. I own your positioning, channel strategy, and go-to-market thinking, and report directly to you or your MD. No account managers, no juniors, no handoffs. I've operated at senior level across financial services, life sciences, and professional services for 10+ years.
Start with a discovery call →Website Conversion & UX Review
A personal review of your website's ability to convert visitors into enquiries, examined through conversion architecture rather than aesthetics. I assess your value proposition, hero messaging, trust signals, CTA placement, user journey, and friction points, then deliver specific findings with prioritised recommendations.
Get in touch →From conversation to working system, clearly scoped.
Three steps from first conversation to running revenue infrastructure. No 40-slide decks. No discovery projects that go nowhere.
First Conversation
A focused conversation about your current funnel, CRM, and conversion gaps. No prep needed. You'll get specific observations about your situation before any commitment is discussed.
Strategy and Scope
I research your market, map your current architecture, and deliver a written action plan that's yours to keep. Clear scope, clear deliverables. You know exactly what gets built and why.
Build and Report
Every change tracked, every lead attributed. Monthly reporting in plain language — what moved, what we're changing, what's next. No vanity dashboards. Just numbers that connect marketing to revenue.
Is your marketing
actually generating revenue?
Most B2B businesses can't trace marketing spend to pipeline because the revenue architecture doesn't exist. Let's talk about what it would take to fix it.
Senior-only · Direct with Yulia · No pitch · No automated follow-up
The complete marketing system
for private markets firms.
A plug-and-play marketing infrastructure for PE firms, alternative asset managers, and financial services firms launching wholesale investor products. Every component researched, written, and deployed. Fully customised to your firm before delivery.
Pricing on application · Senior-only · Built by Yulia · Email Marketing Platform ready · Plug and play
Worth being honest about fit
This is for you if…
- You run a B2B business where qualified leads, conversion rate, and CAC are numbers that actually matter
- You need senior strategic thinking, not someone learning on your budget
- Your Email Marketing Platform or CRM is underperforming and you're not sure what's broken
- Marketing is spending but can't show what it's generating in pipeline or revenue
- You've been burned by agencies that won the pitch then handed you to a junior
- You want assets, data, and accounts in your name, not locked inside a retainer
This might not be a fit if…
- You're looking for the lowest-cost option rather than the most accountable one
- You want social posts and brand awareness with no funnel or revenue accountability behind them
- You need a large multi-team agency for a national enterprise rollout
- You expect guaranteed results in week one without a proper discovery and build phase
- You're not comfortable sharing real numbers — revenue, CAC, conversion rates, pipeline
You get the senior person.
Not their junior.
Most agencies win business with a senior in the room. Then you're quietly handed to whoever has bandwidth — someone who doesn't know your industry and manages twelve other accounts.
With YK Marketing, the person who understands your revenue problem is the same person who builds the solution. One consultant. 10+ years of experience. Total accountability from brief to delivery.
Yulia Khlopunova
Founder, YK Marketing · Sydney
10+ years across B2B financial services (Lazard Asset Management), life sciences (BD Biosciences), publishing (McGraw Hill / Apollo), and high-growth consumer brands (Peninsula Australia $305M). Revenue operations, Email Marketing architecture, lifecycle marketing, and conversion strategy — all personally delivered.
Senior-only, every engagement
10+ years of B2B revenue and marketing experience on every brief. Not a team lead reviewing someone else's work. The thinking and the execution are the same person.
One point of contact, always
You message Yulia. Yulia responds. No account manager buffer, no CRM ticket, no "I'll check with the team." Direct and responsive, every time.
Everything in your name
Every account, platform, and asset registered to your business. Clean handover at any time. No gatekeeping — your data is yours from day one.
Month-to-month after setup
Proper systems take time to build correctly — then it's month-to-month. Results earn the engagement. A contract shouldn't be what keeps you.
10+ years of senior-only B2B revenue marketing.
Every engagement handled by Yulia personally.
Questions worth answering directly
If something isn't covered here, ask on a call.
Let's talk about your
revenue system.
You speak directly with Yulia. No form routing, no sales team, no automated sequence. Tell us what you're working on and we'll take it from there.
💬 What happens next?
Yulia will personally review your submission and respond within 24 hours, with observations, a call booking, or a direct recommendation for what to look at first.
Prefer to call or text directly? 0410 831 095
Get in touch
Tell Yulia what you're working on. She responds personally within 24 hours.