YK Marketing | Fractional Marketing & RevOps · Sydney
YK YK Marketing

Fractional marketing & AI automation · Sydney

You’re paying for leads. Are you answering them fast enough?

Most businesses lose enquiries in the gap between marketing and sales: slow replies, missed calls, forgotten follow-ups. I close that gap with automation that responds in minutes and shows you exactly which marketing brings in paying customers.

Fractional marketing and AI automation, without the full‑time hire.

Book a Free 15-Minute Chat View Case Studies
  • Hands-on support, without a full-time salary
  • One clear plan across your agency, ads & tools
  • 30-day rolling — your accounts stay yours
  • 20K+ Qualified LeadsFrom one automated funnel
  • 100% Account OwnershipYour accounts, your data
  • Sydney-BasedYou work directly with me

Already working with an agency?

Swap Spray-and-Pray for a Weekly Call-to-Action Report

You can keep working with your current agency. I audit your live campaigns and your CRM pipeline. Every Monday, you get one page: which ads to run or pause, where leads are getting stuck in your funnel, and the three decisions that will protect your margin this week.

  • Not a newsletter
  • Not a 30-page deck
  • Three clear decisions a week
  1. 1

    Campaign & pipeline audit

    I review every live ad against platform and brand guidelines and test it in an ad simulator — then follow the leads it produces through your forms and CRM to find where enquiries stall or disappear.

  2. 2

    Weekly Call-to-Action Report

    Every Monday, one page: which ads to run or pause, where leads are getting stuck, and the three decisions that protect your margin this week — each with the reason and the number behind it.

  3. 3

    Targeted execution

    Hand the actions to your agency or in-house team, or I can build the new campaigns for you. Every decision is tracked, so you can see what it changed.

Book a Free Campaign Review

Call-to-Action Report

Week 14 · Sample report

3 decisions
Run
  • Google Search — high-intent service keywords$42 per qualified lead, 38% below average. Raise budget 20%.
Hold
  • Meta broad-audience awareness$1,840 spent this month, 0 qualified enquiries. Pause and reallocate.
  • Extra spend on contact-form campaigns14 enquiries sat unassigned in the CRM for 48+ hrs. Hold until lead routing is fixed.
Start
  • Reactivation email to past enquiries2,300 dormant contacts. Expected 15–25 warm replies.

Illustrative example of the report format.

How I work

What You Can Expect Working With Me

Good marketing should feel clear and calm. Here are a few things that often get in the way — and how I handle them instead.

Often seen

Long fixed-term contracts

Committing for 6–12 months before you know whether it's working.

How I work

30-day rolling agreements

Start small, see the value for yourself, and continue only while it's working for you.

Often seen

Unclear account ownership

Ad accounts, tracking and data set up in someone else's name.

How I work

100% account ownership

Everything is built inside your own accounts — Google Ads, Meta, Analytics and website files stay yours.

Often seen

Being passed between people

Re-explaining your business to a new account manager every few months.

How I work

One person, start to finish

You work directly with me — the same person who reviews, recommends and builds.

Often seen

Reports full of activity

Clicks and impressions without a clear link to enquiries and sales.

How I work

Reports tied to real leads

Qualified enquiries, cost per lead and clear next steps — every week.

How it works

A Simple 4-Step Path from Searches to Bookings

  1. 01

    Discovery & margin review

    I start by understanding your margins, customer value and local competition — before any budget is spent.

  2. 02

    Tracking & ownership set-up

    I set up conversion and call tracking and CRM attribution, and make sure every account and asset is in your name.

  3. 03

    Targeted campaigns

    High-intent Google Ads, local SEO and paid social focused on the customers and areas that matter most to you.

  4. 04

    Weekly optimisation & clear reporting

    Each week you get a short Call-to-Action Report: what was done, what it produced and what to do next.

Ways to work together

Start With an Automation Sprint. Grow From There.

Most clients start with a 1–2 week Automation Sprint. If you need ongoing execution afterwards, it rolls into a monthly retainer — no lock-in, and everything stays inside your own accounts.

1Automation Sprint 2Monthly retainer, if you need it
Start here Sprint · 1–2 weeks

Automation Sprint: Take Repetitive Work Off Your Plate

Best for

Your team loses hours to the same tasks every week — replying to enquiries, chasing follow-ups, drafting posts — or your CRM and automations have become messy and leads are getting lost.

What's included

  • Incoming leads captured, sorted and answered automatically
  • Follow-up reminders and review requests sent on time
  • Social media post drafts, ready for your approval
  • Custom AI agents set up for your repetitive tasks
  • Broken integrations fixed, plus a hand-over map of your set-up
Start with an Automation Sprint
Next step · Monthly retainer

Fractional RevOps & Automation

Best for

After the sprint, when you need ongoing execution and regular support without adding headcount.

What's included

  • Your weekly Call-to-Action Report
  • A set allocation of tasks each week
  • New automations, nurture sequences and campaign launches
  • Working alongside your sales team
Ask about the retainer
Or · Turnkey project

Pipeline Build

Best for

You're launching a new product, service or landing-page funnel and need it working end to end.

What's included

  • Conversion-focused landing page
  • Forms, webhooks and auto-replies connected
  • Analytics and lead tracking set up
  • Ready to take enquiries from Day 1
Discuss a pipeline build

Case studies

Real Systems, Measurable Results

Problem → solution → result. A few examples of what changes when leads stop slipping through.

4 hrs → 12 min

Time to first sales contact

Marketo & CRM lead scoring overhaul

3 sec

From form submission to CRM — 100% of leads captured

Zero-leak lead routing pipeline

11%

Of a dormant database re-activated, with zero spam complaints

Lifecycle re-engagement engine

Read all case studies

About YK Marketing

One Person Builds Your System, From Scoping Call to Handover

Yulia Khlopunova, founder of YK Marketing

Yulia Khlopunova

Founder, YK Marketing · Sydney, NSW

"I'm Yulia Khlopunova — I've spent 10 years building marketing systems and automations inside real B2B businesses."

YK Marketing is a Sydney-based fractional marketing and RevOps practice for Australian B2B businesses. Yulia personally runs every audit and builds every system, drawing on a decade in financial services, FinTech, healthcare and publishing — including five years running marketing at a global asset manager.

Industry background

  • Global asset manager (5 yrs)
  • Life sciences
  • PE-owned education publisher
  • HR advisory
info@ykmarketing.com.au

How Yulia works

  • You work with one person throughout — no handoffs
  • Everything is built inside your own accounts
  • Full handover documentation on every project
  • Maximum of 5 clients at a time
  • 30-day rolling agreements, never long lock-ins
Average proof-of-concept delivery
2.1 wks
Average proof-of-concept delivery
Admin time saved
60%+
Admin time saved
Automations deployed
15+
Automations deployed
Qualified leads
20K+
Qualified leads from one automated funnel

FAQ

Questions Worth Answering Directly

If something isn't covered here, ask on a call.

Do I have to leave my current agency?

No. Many clients keep their agency. I review the campaigns independently and send you a weekly Call-to-Action Report, so you can hold the agency to clear, revenue-based decisions — or hand the build work to me if you prefer.

Where should I start?

With an Automation Sprint. In one to two weeks I review how your enquiries, follow-ups and admin are handled today, automate the repetitive parts, fix what’s broken and hand over a map of your working set-up. If you need ongoing execution after that, it rolls into a 30-day rolling retainer.

Can you connect to the platforms we already use?

Yes. I work inside your existing set-up — ad platforms (Google Ads, Meta), CRMs (HubSpot, Salesforce, Marketo), email platforms (Mailchimp, ActiveCampaign, Klaviyo), automation tools like Make.com, and custom APIs.

How long does it take?

An Automation Sprint takes one to two weeks. A Pipeline Build typically goes live within two to three weeks; a multi-step system covering a full business function takes four to six weeks. You get an honest timeline in the first conversation, before anything is scoped or priced.

Do you work with businesses outside Sydney?

Yes — I work with Australian-registered businesses anywhere in Australia, and most engagements are fully remote. I don’t take on businesses registered or primarily operating outside Australia.

Free campaign review

Book Your Free 15-Minute Campaign Review

A relaxed, no-pressure conversation and a clear look at what's working, what isn't and where your best opportunities are.

What you get

  • A look at your current campaigns and who owns the accounts
  • Conversion tracking health check
  • Your top 3 opportunities, with suggested next steps
  • An honest view on what you need — and what you don't

Run by Yulia personally, not a salesperson. You keep the findings whether or not you go ahead.

Prefer to talk?Call 0495 033 655
Primary goal

100% confidential. No obligation.

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